Phemelo Kebinelang

Community Development & Public Sector Leader | Entrepreneur

About

Highly accomplished leader with over 20 years of experience in community development, public sector management, and entrepreneurial ventures. Proven expertise in strategic program formulation, multi-stakeholder engagement, and driving impactful initiatives for social and economic upliftment. Adept at leveraging strong communication and organizational skills to achieve measurable outcomes and foster sustainable growth within diverse community and governmental frameworks.

Work Experience

Founder/Director

Vonage Enterprise Pty Ltd

Jan 2019 - Jul 2024

Led all aspects of business operations for a new enterprise, encompassing content creation, publishing, management, operations, marketing, sales, and finance.

  • Spearheaded the establishment and growth of Vonage Enterprise Pty Ltd, overseeing comprehensive business development from conception to execution.
  • Developed and executed multi-faceted marketing and sales strategies, driving initial market penetration and client acquisition.
  • Managed end-to-end operational workflows, ensuring efficient content creation, publishing, and overall business management.
  • Implemented robust financial management practices, optimizing resource allocation and supporting sustainable growth initiatives.

Director

Crowdsmith Youth Foundation

Jul 2017 - Dec 2018

Directed a long-term youth and community development project focused on entrepreneurship, innovation, and job creation skills and training within Johannesburg.

  • Led the strategic planning and execution of a comprehensive youth and community development project, fostering entrepreneurship and innovation.
  • Designed and implemented impactful training programs aimed at enhancing job creation skills for youth across the City of Johannesburg.
  • Cultivated and managed key partnerships with local stakeholders to ensure project alignment and maximize community impact.

Head: Youth Unit

City of Johannesburg

Dec 2011 - Jun 2017

Directed the Youth Unit within the Office of the Executive Mayor, overseeing policy, strategy, and program implementation for youth development.

  • Directed the formulation and implementation of comprehensive youth policies and strategies, significantly impacting program effectiveness across the city.
  • Managed the end-to-end lifecycle of youth programs, overseeing budgeting, coordination, and rigorous monitoring and evaluation processes.
  • Authored and presented high-impact reports and strategic recommendations to the Executive Mayor and City Council, influencing key policy decisions.
  • Cultivated and managed critical partnerships and collaborations to expand program reach and collaborative initiatives.

Operational Manager: Youth Directorate

City of Johannesburg Municipality

Apr 2007 - Dec 2011

Managed and coordinated youth development initiatives and personnel across regions within the Community Development and Social Development departments.

  • Managed and coordinated regional youth development coordinators, optimizing program delivery across the city's departments.
  • Initiated and implemented impactful youth intervention programs and projects, enhancing community engagement and social upliftment.
  • Established and facilitated ward-based and regional youth development forums, fostering broad community participation and dialogue.
  • Conducted capacity-building workshops and youth summits for forum members, empowering over 500 participants with essential skills and knowledge.

District Logistics Manager, City of Tshwane

Statistics South Africa

Jun 2006 - Mar 2007

Managed logistics and supply chain operations for a community survey project, ensuring efficient resource allocation and field support.

  • Managed the acquisition and oversight of transport and fleet for a large-scale community survey project, ensuring timely field operations.
  • Coordinated accommodation and consumable supplies for project teams, supporting over 100 field workers effectively.
  • Oversaw the secure storage and efficient distribution of project materials and tools, enhancing operational readiness and survey accuracy.

Supervisor – City of Johannesburg

Statistics South Africa

Jan 2001 - Dec 2001

Supervised field workers and enumerators for the 2001 Census and community survey projects, ensuring data collection accuracy and operational efficiency.

  • Supervised field workers and enumerators, ensuring the accuracy of questionnaires and maps for the 2001 Census and various surveys.
  • Negotiated access to over 500 households for field teams, significantly improving data collection rates and accessibility.
  • Collated and analyzed information gathered from the field, contributing to comprehensive data sets for national statistics.
  • Managed the transportation of field workers to various work points, optimizing daily operational routes and schedules.

Education

Community Development – Human Social Sciences

University of South Africa

Jan 2003 - Dec 2006

Politics, Philosophy and Economics

University of South Africa

Jan 2000 - Dec 2005

Courses

  • Politics I & II
  • Philosophy I & II
  • Economics I

Marketing

Technikon Witwatersrand

Jan 1997 - Dec 2000

Courses

  • Marketing I
  • Mercantile Law I
  • Personal Selling I and II
  • Consumer Behaviour I and II
  • End User Computer I
  • Economics II
  • Advertising and Sales Promotion I and II
  • Accounting for Marketers I
  • Quantitative Techniques I
  • Business English

Volunteer

Ward Committee Member (Multi-Sector Coordinator)

Ward 64 (City of Johannesburg – Region F)

Jan 2003 - Dec 2008

Served as a multi-sector coordinator on the Ward Committee, leading initiatives in economic development, corporate/administrative services, NGO/CBO, and sports/recreation.

  • Coordinated economic development initiatives, assisting in local project employment and promoting adherence to city regulations among street vendors.
  • Disseminated critical information on city services and facilities, enhancing community access to resources and administrative support.
  • Compiled a comprehensive database of all NGOs and CBOs in Ward 64, facilitating the formation of a unified community forum.
  • Liaised with community members and the Ward Councillor to foster amicable relationships in sports activities, identifying and submitting sporting codes for the 2004 South African sporting games tournament.

Chairperson - Hillbrow Hospital Community Health Committee

Hillbrow Community Health Centre

May 2003 - Mar 2007

Chaired the Community Health Committee, fostering strong relationships between clinic personnel and patients and advocating for improved health services.

  • Chaired the Community Health Committee, building strong relationships between clinic personnel and patients to enhance service delivery.
  • Monitored health service delivery, actively addressing patient issues and collaborating with clinic management to improve overall services.
  • Served as a member of key clinic committees (Quality Assurance, Client Complaints) and as a panelist for new staff interviews, contributing to operational excellence.
  • Represented community interests on the Gauteng Hospitals Board, advocating for enhanced healthcare services and patient welfare.

Project Coordinator

Hillbrow Police Station Youth Desk

Oct 2003 - Dec 2004

Coordinated projects for young individuals involved in criminal activities, focusing on rehabilitation and positive engagement.

  • Coordinated targeted projects for youth involved in criminal activities, promoting rehabilitation and positive behavioral change.
  • Organized and executed sports games and workshops aimed at street youth in the Hillbrow area, fostering community integration and skill development.

Line Manager and Facilitator

LOVELIFE

Jun 2002 - Dec 2002

Managed and facilitated ground breakers for HIV/AIDS awareness programs under the Faranani Youth Consultative Forum.

  • Managed and facilitated a team of 'ground breakers' under the Faranani Youth Consultative Forum, ensuring effective program execution.
  • Delivered impactful HIV/AIDS awareness classes to students at St Boniface High School and communities around Galeshewe, reaching over 500 individuals.

Business & Project Management Portfolio

Faranani Youth Consultative Forum

Jun 2002 - Dec 2002

Managed business and project initiatives, including fundraising and entrepreneurial support for youth.

  • Secured donations from local businesses, raising over R50,000 to fund youth initiatives and entrepreneurial projects.
  • Initiated and managed projects designed to foster young entrepreneurship within the community, supporting 10+ new ventures.

Educator

South African National Literacy Initiatives

Jan 2002 - Dec 2002

Facilitated and educated elderly individuals in foundational literacy and numeracy skills.

  • Facilitated and delivered literacy classes to elderly individuals, enhancing their basic spelling, grammar, language, and numeracy skills.
  • Educated a diverse group of adult learners, contributing to improved general knowledge and cognitive abilities within the community.

Additional Member

Kimberley Youth Consultative Forum

May 2002 - Nov 2002

Contributed to community welfare through initiatives like vegetable gardening and public health awareness campaigns.

  • Developed and maintained vegetable gardens for elderly residents at Galeshewe Old Age Home, contributing to food security for over 50 individuals.
  • Organized and spearheaded School's AIDS Week 2002, reaching over 1,000 students with vital health awareness information.

Certificates

Business Management

University of South Africa

Languages

English , Sesotho , Tswana , Isi-Zulu , Afrikaans , Sepedi , Xhosa

Skills

Software & Applications

  • Microsoft Word
  • Microsoft PowerPoint
  • Microsoft Excel
  • Internet Browsing
  • SAP
  • Windows 95

Leadership & Management

  • Team Leadership
  • Project Coordination
  • Strategic Planning
  • Operations Management
  • Program Management
  • Budget Management

Communication & Engagement

  • Stakeholder Engagement
  • Public Speaking
  • Negotiation
  • Interpersonal Communication
  • Report Writing
  • Consultative Meetings

Community Development

  • Youth Empowerment
  • Community Outreach
  • Policy Development
  • Social Impact
  • Training & Facilitation
  • Community Forums

Business Acumen

  • Marketing Strategy
  • Sales Management
  • Financial Oversight
  • Entrepreneurship
  • Business Development
  • Content Creation

Analytical & Problem Solving

  • Data Analysis
  • Problem Solving
  • Strategic Thinking
  • Research
  • Monitoring & Evaluation
  • Information Collation

Adaptability & Initiative

  • Self-Starter
  • Proactive
  • Resilience
  • Continuous Learning
  • Initiative
  • Working Under Pressure

Logistics & Operations

  • Fleet Management
  • Supply Chain Management
  • Resource Acquisition
  • Material Storage
  • Field Operations Supervision